Cardinal Scale

Cardinal Scale partnered with Morph to redesign their website and build a custom dealer portal, modernizing how the company presents its brand and supports its sales network.

The new website features a clean, responsive design with improved navigation and a restructured information architecture that makes it easy for visitors to explore Cardinal Scale's full product line. Under the hood, extensive custom backend development connects Cardinal Scale's Intuitive ERP system to both the website and the Expression Engine CMS, keeping product data and content in sync.

The dealer portal gives authorized partners access to a feature-rich dashboard with sales reporting, yearly volume data, interactive charts, quick-reference tools, and streamlined ordering workflows. Social API integrations round out the build, extending Cardinal Scale's digital presence across platforms.